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KeyDonor

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KeyDonor

Advice from Peter Wylie


Book

Baseball, Fundraising, and the 80/20 Rule: Studies in Data Mining


White Papers

Getting to Know Your Online Donors Can Pay Off (PDF)

Deep Pockets—Where the Alumni Money Is (PDF)

Sports, Fund Raising, and the 80/20 Rule (PDF)

A Simple Score (PDF)

Are Donor Dollars Related to How Long Their Names Are? (PDF)

What Makes a Call Successful? (PDF)

A Pauper's Guide To Electronic Screening (PDF)

Greeks Bearing Gifts (PDF)

  Peter Wylie

Peter Wylie is a nationally recognized industrial psychologist and data analyst who teaches advancement professionals how to mine donor data bases to find predictors of giving.


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