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"We are now positioned to prioritize our efforts more strategically for both our Annual Fund and Major Gift programs, and to approach all aspects of our fundraising... Jane Hollander,
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TargetDonor pinpoints the most likely candidates. Data Analytics for Fundraisers TargetDonor, the product of our collaboration with Peter Wylie, is a predictive modeling framework that is customized for your organization and your role within that organization. If you are a prospect researcher you spend your time looking for new candidates to put in front of gift officers. Providing the right candidates results in more efficient use of the gift officer's time and, hopefully, more money to the institution. So it's important to find candidates that are likely to pay off. Wealth screening can show you a donor's capacity to give, but Data Description's TargetDonor can assess that person's inclination to give to your organization. If you are an annual fund or membership director you spend a lot of time thinking about how to retain current donors, reactivate lapsed donors, and convert or acquire non-donors. Targeting the right segments allows you to maximize your goal - whether that goal is to generate revenue, find new members, convert non-donors, or identify the right people to invite to an event. Using TargetDonor TargetDonor reports an inclination score for every person in your database. When you integrate these scores into your database you can use them alone or with other database fields as part of more complex queries. . For example, you could pull all of the records that reside in wealthy Los Angeles zip codes and with a high inclination score, and invite those people to an event hosted by your college's president. It's Your Data. It's Your Predictive Model The relationships you need to focus on are particular to your development function - annual fund, alumni affairs, major gifts, or planned giving. No matter which prospects you manage, a TargetDonor predictive model can be tailored to enhance the results of your program. Want to Test Drive TargetDonor? Seeing is believing. So why not find out how TargetDonor will work with your institution's data to improve your performance? Get in touch to arrange for a free application of TargetDonor on a sample of your data. You can see first hand the predictive value of the data in your own database. |
 Peter Wylie is a national recognized advancement consultant who has worked with major colleges and universities and taught many advancement professions how to mine donor data to find simple predictors of giving. |
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