Data Description, Inc.
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"Working with Data Description has given our department a way we can do something creative with our data to boost all our programs. Now we're able to focus on who...
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Stephanie Jewell
Ohio Wesleyan University



 

Fundraising is All About Relationships.
. . .But Which Ones?

Data Analytics for Fundraisers.

Colleges, universities and other nonprofit organizations amass a great deal of information about the people they serve. What many organizations don't realize is that they can use this information to gain valuable insight to improve their advancement efforts. Applying effective fundraising analytics, such as data mining and predictive modeling, can yield significant benefits in cost savings and more productive donor contact.

It all starts with your database. Use the information you already own to

  • Identify new prospects for major and planned gifts
  • Create precisely targeted lists for annual fund and membership campaigns
  • Find new alumni volunteer candidates
  • Save money and generate more revenue on specific appeals
  • Incorporate data-driven decision making into your organization

At Data Description, we have teamed up with Peter Wylie, a well-known authority on data analytics for fundraisers, to make data mining and predictive modeling an affordable opportunity for any institution.

We can mine your data.

Or

We can teach you how to mine your data.

  Peter Wylie

Peter Wylie is a national recognized advancement consultant who has worked with major colleges and universities and taught many advancement professions how to mine donor data to find simple predictors of giving.

More about Peter