|
|
|||
|
|
|
|
|
|
||||
|
"Our VP for Advancement is particularly excited about our ability to segment our large pool of non-donors, identifying those individuals who are ripe for conversion... Kevin MacDonell
|
Affinity Insight™ Models for Annual Giving. If you are a fundraising professional who directs an annual fund campaign or a membership drive your biggest challenge is probably one of sheer numbers: how to elicit optimum participation from the many, many people on whom your organization keeps information. At the same time, you have to wrestle with the risings costs of donor acquisition and retention. The solution to the time-budget-yield equation is focus, and focus is the purpose of our customized Affinity Insight Model for Annual Giving. Our models allow you to concentrate your efforts and budget on the subsection of people in your database who are most likely to become donors You Can Afford Predictive Modeling. Affinity Insight Models put predictive modeling within reach of any institution, and they analyze information that you already own. Your Affinity Insight Models will start with the information in your database. By analyzing a selection of very simple predictors of giving, such as the presence of a home telephone number or membership in a sorority or fraternity, our model returns a likelihood score for every person in your database. These scores allow you to rank your prospects and to target your efforts on those people with the highest likelihood scores. In other words, you spend time and money only on those candidates who are likely to provide return on your investment. Affinity Insight Models start with information you already own-your database. For every prospect in your database, your Affinity Insight Model will produce a score that predicts the likelihood that person will make a gift. This information becomes part of your database. In addition, the predictive scores from your Affinity Insight model will remain part of your database records. Increase Annual Fund Productivity-Along with Your Own! Our clients in annual fund campaigns have had great success when they put their likelihood scores to work for them. In some cases, they have been able to limit their outreach to 10 percent of the people in their database. For more details, click here. Want to Test Drive the Affinity Insight Model? Seeing is believing. So why not find out how the Affinity Insight Model will work with your institution's data to improve your performance? You will see first hand the predictive value of the data in your own database. Get in touch to arrange for a free application of Affinity Insight on a sample of your data. |
 Peter Wylie is a national recognized advancement consultant who has worked with major colleges and universities and taught many advancement professions how to mine donor data to find simple predictors of giving.  Training for Fundraisers  |
|||
|
|||||
|
|
|||||
