Data Description, Inc.
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New Software Marketing Firm to Represent Data Description

Ithaca, NY. Data Description has entered into a marketing agreement with the Boston Software Group, a recently formed marketing firm that specializes in tailored sales of and training for technical software to large corporations. The new firm expects to sell Data Desk® and ActivStats® to its corporate clients to meet a number of their data analysis needs. Data Desk, a fast and interactive data analysis program, will help clients apply the principles of Exploratory Data Analysis (EDA) to large and complex data files, helping uncover patterns, relationships, and anomalies. ActivStats, a multimedia statistics course, will help clients refresh their statistical skills whenever they need to instead of when a training class schedule dictates.

According to John Sammis, Data Description's president, "This partnership will allow us to work with a team of folks who truly understand the value of our technology. Boston Software will match our products with clients who will be able to exploit them to the fullest."

The Boston Software Group is a private marketing organization based in Boston at the Prudential Center. Its employees have extensive experience with the exploratory data analysis and experimental design markets. Its customers include worldwide market leaders in numerous industries, including United Technologies, Toyota Motor Company, IBM, Genentech, ExxonMobil and American Express. Marketing director Peter Trogos, says “Data Desk is the ideal competitive-advantage solution for clients who need true insight on large amounts of data. It uses the principles of exploratory data analysis without sacrificing accuracy or computation time.”

Data Description, Inc., Ithaca, New York, is a software and development company dedicated to twin enterprises: data analysis and exploration and multimedia technology for training and education. As an award–winning pioneer in both its areas of expertise, the company extends the reach of its technologies through active partnerships with major corporations, universities, and government agencies. Founded in 1986, Data Description’s continuing growth and the employment opportunities it provides continue to make a positive contribution to the Finger Lakes regional economy.

Further Information

Holly Bailey
Communications for Technical and Scientific Companies
Telephone: 607-532-4924
Fax: 607-532-4720

John Sammis, President
Data Description, Inc.
P.O. Box 4555
Ithaca, NY 14852
Telephone: 607-257-1000
Fax: 607-257-4146



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